Blueprints / Ecommerce / Social / Captions
Text Hook Variants
Turn one video into three test-ready ads, each with a different hook.
Runs on plan compute minutes. Free accounts include 100 minutes a month.
See it in action
How it works
Upload your creative
The video you are testing, in any orientation. It gets reframed once for the placement you pick.
Write up to three hooks
Different angles work best: a curiosity hook, a problem hook, a bold claim. Each becomes its own variant.
Download one ad per hook
Each file has its hook burned in at the position you chose, sized for the placement, ready to upload as separate creatives in the same ad set.
What this blueprint does
The first three seconds decide whether an ad earns the rest of its runtime, which is why media buyers test hooks before they test anything else. The mechanics are tedious though: the same video re-exported over and over with only the opening line changed, named, and uploaded as separate creatives. This blueprint runs the matrix for you. Upload the master once, write up to three hook lines, pick the placement format, and each hook comes back as its own finished file, ready to drop into the ad account as competing variants.
What you get
Up to three ready-to-test ad files from one video, identical except for the opening hook, so performance differences mean the hook did it.
Who uses it
Media buyers
Fill an ad set with hook variants in one pass instead of an editor session per line.
Ecommerce brands
Find the angle that sells the product before spending on new footage.
UGC managers
Squeeze more tests out of every creator video you already paid for.
Frequently asked questions
Why test hooks instead of whole videos?
Because the hook is the highest-leverage three seconds in the ad and the cheapest thing to vary. Testing hooks on one proven body isolates the variable, so you learn something from every dollar of spend.
Do the variants differ in anything besides the hook?
No. Every variant comes from the same single reframe of your master, so framing, timing, and audio are identical. Only the burned-in hook changes.
Where should I place the hook text?
Top placement is the convention because platform captions and UI live at the bottom. Center works for bold statements on clean footage. All positions stay inside the safe area of the chosen format.
What does it cost?
Text Hook Variants runs on your plan compute minutes, one render per hook plus the reframe. The free tier includes 100 minutes a month, no credit card required.
Try Text Hook Variants on your own footage
Sign up free, open the blueprint, and run your first render in a couple of minutes.
Runs on plan compute minutes. Free accounts include 100 minutes a month.